While it is relatively new, Internet marketing has just reached a point termed a growth stage of its life cycle. This is where economies of scale are evident, profitability is inevitable, public awareness is high and competition begins to increase. Gone are the days of this being a new concept. With online marketing, you can track many statistics about your website and therefore analyze them and determine how to proceed with your continued marketing strategies. Internet marketing can be tailored to fit the needs and budgets of individual businesses. If you have a small business focusing on a certain geographic location, you may consider using a ‘pay per click’ ad that is limited to a specified area. What sets this system apart from all the rest? There are a variety of characteristics. Local niche marketing is a system that uses a comprehensive set of venues and tools to reach potential clients for your business.
It comes down to your candidates marketing message. To paraphrase an old saying all politics is local, marketing experts say All Politics is Retail. The same basic advertising techniques are applied to achieve the same outcome, the election of your political candidate. Because once it’s printed it’s printed. Recently a candidate for the United States Senate misspelled the state name on one of their advertisements. What a way to turn off the voters. Internet Marketing or Online Marketing is the medium to promote product or service through internet. The marketing strategy for any business becomes same for traditional marketing or online marketing such as all factors of market research. Today, Internet Marketing is considered as very faster and economical medium for promoting product and business growth.
Think about how your will your candidate benefit your prospective voter, ie what problems will you solve for them and write those down. Then think about how your candidate is better, faster, more competitive than your opponent and write those down. These are key elements for any marketing project. The internet has offered us so many avenues for marketing and advertising our goods and services, but it also continues to push traditional advertising venues out of the forefront. This includes the phonebook and local ads. So what do we do in the wake of this hyper-electronic age? Widely growing internationally, companies are shifting their traditional marketing dollars to a form of electronic marketing, using several different techniques to accomplish their goals.
Trade and consumer publications: Once you’ve found the appropriate association to which your target market belongs, each association will probably have a professional membership publication and/or newsletter. You might be able to subscribe to the publication without joining the association. Of course we have a autoresponder set up to tell them about our main product. Just something that makes your visitor interested. Leave a personal message and a link to your blog or leadcapture page. Use fonts that are readable ie Arial or a times Roman font. Try not to go below 7 point font size for your body text. My design preference is not to go below a 10 point font. Before selecting either traditional marketing or internet marketing, through market research is very important for successful marketing campaign.